SCIENCE AND START-UP KNOWLEDGE ABOUT OUR FUTURES DIGITALLY ACCESSIBLE TO ALL

Being truly innovative and working in a transdisciplinary field generates valuable but extensive knowledge. In close collaboration with the Innovation Office of the University of Basel, we developed an updated branding and communications strategy. We shaped and produced relevant content - published to let the audience grow - through creative ideation and editorial direction. Visit their LinkedIn for the latest innovation news.

OFFERING A STAGE FOR WOMEN IN BUSINESSES OF THE FUTURE

Do we truly have gender equality? Well, not quite. The FEM REPORT 2023 once again illustrates that women entrepreneurs still lack promotion and visibility in business and society. We want to change that. Within the scope of the report, initiated and published by FEMtrepreneurs in collaboration with the FemSpin-Project by swissuniversities, we were responsible for conception, realisation and communication.

THE ART OF HOW: A TRANSFORMED DIGITAL PLATFORM TO SHARE VISIONARY IDEAS

On behalf of the E.A.T. Foundation and the Department of Culture of the Canton of Zurich, we were responsible for the conception of the Transformation Project 2022, which aimed to address new as well as existing audiences by digitising the E.A.T. / Engadin Art Talks. The concept was approved by the Canton.

TO TRANSFORM ALSO MEANS SHARING ATTITUDE – FROM DIGITAL CHANNELS TO PERSONAL ENCOUNTER

Is sustainable production enough to transform the design industry? How can we translate our profound change into visible signs and a guiding principle for others to follow, both personally and digitally? These are just some of the strategic questions we explored with the design brand INCH Furniture as part of our consultancy mandate to make their transformation visible.

THE FUTURE LIES WITHIN THE BLOCKCHAIN

As part of DYOR, we collaborated with Kunsthalle Zürich and exhibition curator Dr. Nina Roehrs on a digital communication strategy that would take into account the complexity of art in the context of NFTs and Blockchain, as well as the strong Twitter community. Artists who participated in the exhibition were able to share their visions of art and blockchain not only in their works, but also on social media.

ONLINE NOW: THE STORIES AND IMAGINATIONS OF OUR FUTURES ARE IN THE ARTS

Within the framework of the Swiss Art Awards 2021, we supported the Federal Office of Culture in its communication and, among other things, developed digital formats to offer a stage for the nominated and award-winning Swiss artists.

FROM HERITAGE TO AVANTGARDE: IT’S ABOUT TELLING A STORY

Starting from the work body and knowledge of those protagonists who have fostered cultural dialogue in Switzerland and beyond, we developed and produced new narratives for digital natives and the international media landscape on the occasion of the Prix Meret Oppenheim 2021.

PROVIDING ACCESS TO THE INACCESSIBLE

With the support of the Institut français Germany and the Institut français in Paris, curator Liberty Adrien presented the exhibition SELON NOTRE REGARD (So wie wir es sehen), which gathered female perspectives on concerns about our present, from climate crisis, political conflicts to the role of women in society. In collaboration with the curator, we developed digital access and narrative concepts for an exhibition that was unavailable during the pandemic in 2021. 

UNMASKING SYSTEMS OF CULTURAL AND SOCIAL CONTROL

Hoda Tawakol's exhibition "Corps (in)visibles" at Les Vitrines of the Institut français Berlin in 2021 featured her political and poetic works addressing power dynamics that govern human and vegetal life. Tawakol's art is intimately linked to women's history and creates a space for survival and resilience, prompting us to contemplate the invisible systems of cultural and social domination depicted in her artwork. We developed and executed the social media and PR strategy to raise awareness about these relevant issues.

PROMOTING THE VISIBILITY OF SWISS WOMEN PHOTOGRAPHERS AND PHOTO ARTISTS

FEMALE VIEWS is a program initiated by FUJIFILM Switzerland in 2020 that aims to promote the visibility of Swiss women photographers and photo artists and give them the critical tools they need to succeed. The program was conceived and developed by us and implemented together with the Fujifilm Switzerland team. Female artists of previous editions include Sabina Bösch (2021), Johanna Hullár (2022) and Ladina Bischof (2022).

Role models are the most valuable motivation for anyone who wants to take the step into their own entrepreneurship. As part of the Innosuisse Start-up Training in Basel, we were invited to give a lecture on our business model in spring 2022. As still a minority in the innovation landscape, it is crucial and fantastic that the Swiss Innovation Agency gives women a stage.

Who's the Artist? For the entire duration of PERSONAL SHOPPER, a pop-up exhibition realised in Zurich in 2021, the artist remained anonymous. A concept that we developed for social media as a branding tool and teaser for the subsequent exhibition of the artist Tobias Kaspar at Galerie Peter Kilchmann.

How do we imagine our futures? In the context of a self initiated research project, we are dealing with the question of how we can work with future scenarios to develop sustainable solutions towards desirable futures. Using methods from futures studies and other disciplines, the project is currently funded by the Mobiliar Jubiläumsstiftung.

In 2021, we were digitised by the German artist duo Banz & Bowinkel as part of their "CryptoPortraits" – a series that explored representation in virtual space and social media in particular, introducing professionals from a variety of disciplines to the blockchain forever. The project was widely discussed in public and published in numerous magazines. The NFTs were mined on Tezos and can be seen and purchased on Objkt.com.

For this self-initiated research project, we invited 10 Swiss artists to share their visions of the future through wishful thinking. From the end of 2021 until March 2022, the results were published as an online exhibition exclusively on social media.

Our second edition was entitled FUTURE UTOPIA. It's a condensed version of our currently already post-present: the pandemic. It was symbolized by a homemade soap, which was sandwiched between future hopes and wishes. As part of the I Never Read Art Fair Pop Up Shop at SBB, Edition 2 was launched in December 2021.

Are digital things valuable? Is there communication between things? Will we live without things tomorrow? Our storyline on digital communication made the Swiss design brand Ita Res visible and gave things a name: meta objects in dialogue.

What if fungi could heal our society and radically change our relationship to this world? Together with the artist collective and artist-run space PilzWelleLust, we developed a communication concept that artistically explored the concept of fungi and addressed it in various formats such as exhibition, conference and workshops.

As part of our FUTURE LAB, we launched the very first future edition in 2020 titled FUTURE NOW, a sticker sheet, limited to 100 pieces, created in collaboration with Ugo Pecoraio and Dinamo Typefaces, whose bubbles still adorn various smartphone cases and laptops.