Andrea Lucia Brun is an accomplished brand and future strategist. She studied Communication Studies at the University of Zurich and got a Master's in Cultural Analysis and Art History. She then studied Art Criticism and Brand Journalism at Central Saint Martins College of Design, London, and graduated from the University of Basel with a degree in Change and Innovation in Cultural Management. Andrea has been an independent consultant since 2015, helping international organisations from art, design, and finance like Rolls Royce Art Program, Fujifilm Switzerland, IKEA, Porsche, Julius Baer, Banque Lombard Odier, IXDS Berlin, Dentsu, and The Story Lab with brand positioning, storytelling, and digital leadership. She's also written for Julius Baer - Future Insights, Provence, Kunstbulletin, L'Officiel Art, Novembre, or L'Officiel Germany, and Bilan Luxe – Finanz und Wirtschaft about art, economy and technology. Andrea studied in Zurich, lived in London and Berlin and now lives in Basel.

Jenni Schmitt is a mediator between art, society, and academia. A graduate of Berlin University of the Arts UDK, she earned a Bachelor's degree in Communication Science, Strategic Management, and Innovation, and a Master's degree in Cultural Studies and Media Theory. She holds a diploma in Coaching from Northwestern Switzerland's University of Applied Sciences and Arts FHNW and a degree in Change and Innovation in Cultural Management from the University of Basel. Besides her role as communications and project manager at the Basel Academy of Art and Design / CIVIC, Jenni has worked as a PR and strategy consultant for art institutions, off-spaces, galleries, artists, art fairs, governmental and alternative art prizes since 2010. Luma Foundation, Swiss Art Awards, Museum FriArt Fribourg, Liste Art Fair, as well as Gallery Weekend Berlin, KW Institute of Contemporary Art, Institut Français, Galerie Max Hetzler, Katharina Grosse, Berlinische Galerie, NewTendency, and Grill Royal are just some of the names she has collaborated with.